Data-Driven Optimization: A Guide to Attribution and Media Strategy, co-created by Conversion Logic and Rise Interactive, offers comprehensive insight on all things attribution. Covering both technology and agency-side implementation, this ebook includes:
3 steps to attribution readiness
How to successfully kick off and run an attribution program
The difference between MMM and attribution, and which one is right for your business
The role of attribution in media strategy and optimization
How to realize 30-50% gains and see ROI in the first 90 days of your attribution initiative
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